Add the elegance of harp music to your special event We love to hear that kind of feedback,” Russo said. “It might be my favorite,” Russo said. Explore an extensive database of 40+ million tracks with data on release date, label, energy, happiness, and danceability. “It was a sleepy category” that P&G doubled in size to $500 billion over six years, Taylor said. On more than one occasion, I transition from the soft ending to a song - say, Stairway to Heaven - and then go right into an ad playing at roughly the same volume as the average jet engine. View all on Spotify. And not only that, they also play the same ad twice or sometimes three times in a row. For starters, Wrapped will be exclusively available on mobile for Spotify users, while a web experience will offer a version of Wrapped for non-Spotify users for the first Sep 22, 2018 - Explore Olga Lewis's board "HIP HOP SONGS" on Pinterest. “Music is the universal storytelling language,” said Russo, creative director at the Downtown advertising agency, Possible. There's literally no difference between that Spotify country song ad for Febreze and a regular country song. From the beginning, the Febreze songs generated social-media buzz. 2019-01-23T14:57:19Z Comment by Toko Otaku7u7. Local employment stands at 110. 16 Monthly Listeners. 479 likes. 15 Hottest Girls You Only Know From Commercials. On the Febreze campaign, she’s played the role of producer, guiding a group of data analysts and New York-based musicians to pick music genres that match the personality of various Febreze products. Competition for Febreze includes Clorox, Lysol, Glade, Air Wick, CLR and the other brands in the Home & … Though she did not put out a new single or album of her own in 2016, Taylor Swift did surface in a few unexpected places. PATIENT-CockynoW NOW STREAMING ON ALL PLATFORMS! 450 likes. It’s a Febreze song, but I love it.’ You know we all share those tweets. Beatiful .v. I mean, there you are, chilling on the couch and watching your favorite show, when all of a sudden a commercial comes on and ruins the whole scene. It's not easy getting consumers to recall ads, especially on streaming music platforms. So I think there’s something at the core of it that connects you emotionally to the subject matter.”. biggggggggggggg. First, there was the pop-E.D.M. “Music serves no purpose other than enjoyment. “Small Spaces is this little tiny thing that you kind of put out for up to 30 days and it gives continual, always-on odor elimination and freshness. Today, we have almost a 45 percent share of that category.”, Possible agency racks up awards for 'song ads'. Why do I need to hear some bitch with a condescending british accent telling me how great it is to eat a pint of ice cream and listen to music uninterrupted for 90 seconds between every other song? With many of today's most popular artists struggling for airplay on over-saturated streaming airwaves, Febreze figured out a way to sound more like a band than a brand, and cut through the clutter that is online radio. She calls it a “keystone account” at Possible, which has worked on social media assignments for the Febreze team for about seven years. A radio station that plays softer songs you know and love from the past 40 years and gives them a place to relax and recharge in today's busy world. “They’re tapping their brand into that network. Taylor said Febreze achieved profitable growth by developing a superior air freshener for cars and convincing retailers not to sell them in the car aisle. CEO David Taylor called out the Febreze brand last October as an example of how smarter retail strategies have enabled P&G to grow product categories, including the car and truck product for which Possible developed its Country song. Find key and BPM information for any song. Find Cherie Daniel online. Spotify offers song scrubbing from the iOS lock screen and Control Center. Febreze has debuted an eight-track album, The Freshness, for release online and on major streaming platforms this month. It’s a consulting firm that helps about 200 brands boost sales on Amazon.com. CockynoW. Copyright 2017 Scripps Media, Inc. All rights reserved.